Launched by Valerie Coward in 2010, Pathfinder Productions specialises in creating extraordinary events, from immersive theatrical experiences to stunning weddings or corporate parties.
Recently part of Kevin Spacey’s team at the Old Vic Tunnels in charge of business development she produced a fundraiser with Sir Tom Jones performing and an art auction with works from Tracey Emin, The Chapman Brothers, Sir Peter Blake and Jonathan Yeo.
Christmas seasons: The Northern Lights, featuring a lake with real boats, and the Christmas Extravaganza attracted new clients to the unusual venue underneath Waterloo Station.
Valerie has worked in the events industry for over 20 years, in event management, creative event concepts and event production transforming empty spaces into exciting venues with dramatic finish.
Working for venues, Pathfinder offer marketing and sales consultancy to boost events business. Previous clients include The Groucho Club, Ronnie Scott’s Jazz Club, London 2012, Ogilvy and Mather, Foster and Partners.